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What about the rest ?? If you've read the section entitled "Ratio's And Click Thru's" then you may well have realised that there is something wrong. If the banner companies give a 2:1 ratio (they display your ad once, if you display ads for them twice), then half the adverts are missing !! The banner company would have nothing to display half of the time. This "half" is how the banner companies make their money, some of the remaining ads are sold to paying advertisers, the remainder are normally used for adverts for the banner companies themselves. The banner companies quite often run competitions as well, the winner receiving a number of free exposures, this can vary from 100 to 100,000 !! If you join one of the larger banner companies, you'll probably notice what seems like a flood of their own adverts. The reason for this is quite simple, the big companies display millions of adverts, half of these they've either got to sell to paying customers, give away as prizes, or use for their own advertisements. Anything they can't sell, or give away as prizes is used for their own advertisements, with the larger companies this can result in a lot of their own ads being displayed. This is not really a bad thing, from you, the page owners point of view, it means people are going to see banner company advertisements on your page (which they've probably seen before) rather than something really appealing that might take them elsewhere !! |
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