Home What Are Banners ?? Blank Banners 400 x 40 Blank Banners 468 x 60 Examples Tutorials Banner Companies FAQ Links How To Link To Us Other AAA sites AAA - Backgrounds AAA - Buttons Clip Art Warehouse Neon City		Back to the main tutorials page General advice on creating banners These are a few general guidelines on creating banners, I don't claim to be a world authority on banner creation but I think most of the following is pretty sound advice. Don't lie It's no use putting FREE PICTURES OF NAKED LADIES !! on a banner when your site is actually a flower shop. True a lot of people will visit your site, but you'll get a mailbox full of rude e-mails, and nobody will buy any flowers (and getting more people to buy flowers is the object of the whole exercise). You can be liberal with the truth, THE BEST FLOWER SHOP ON THE INTERNET, GIVE YOUR LOVED ONE A TREAT or CLICK HERE FOR SOMETHING THAT SMELLS PRETTY are probably acceptable !! Fonts The font or typeface you use on a banner can say a lot, take this example, It's very pretty, and might be suited to a flower shop but it's hard to read, stick to a slightly simpler font, like this, The second example is still fancy, and still suited to a flower shop, but it's easier to read. You've got a split second to grab the readers attention and if they can't read what you've written they'll not bother giving it a second look. Take another example, this one's for an Army Surplus store, the font is perfect for the job, Very easy to read and well suited to its task. Background colour The background colour you use is also important, the following example is an advert for a night club, it's intended to look a bit like a neon sign, so it makes sense to use a black background and a bright colour for the text. Another good example suited to a black background is something ghostly like the following, take note also of the font which is intended to look like dripping blood, so it's perfect in red. Choose your wording carefully Take the following example, The colour of the background is fine, as are the little pictures but there's just too much text, we can break the text up a little, and highlight important points, by making bits of the text a different colour. Still too much text though, all I want to say is the fact that I've got free clip art, and I want it to look fun !! So this is the banner I finally decided on, simple and straight to the point, fun colours and a fun font. Back to the main tutorials page
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